At LEKFIT, I worked directly with the CEO to raise brand awareness and grow our digital presence. By branding LEKFIT as a complete fitness method, I established the brand as one that disrupts the fitness industry.
As the Digital Brand Manager, I managed all social media and marketing efforts in order to ensure that the brand voice was clear and intentional. In order to ensure that all aspects of production ran smoothly, I hired, trained, and managed a Digital Content Coordinator as well as a Production Assistant, and provided creative direction on a daily, weekly and monthly basis. I was also responsible for spearheading and implementing a marketing plan for 2021/2022, increasing our retail sales by 20%, and trial sign-ups by 30%. As a community-driven brand, I regularly engaged with our clients through Instagram stories and DM’s, Facebook, and VHX comments, driving a 50% increase in engagement across LEKFIT’s social channels.
I also led a full site overhaul and was responsible for ensuring that the brand’s mission was clearly communicated through visual elements, copy, and captions. From selecting imagery to rewriting all of the text for the website, I was conscious about highlighting LEKFIT’s extensive library, and flexible streaming options.
