At 2020AVE, I managed two Instagram accounts (@2020ave and @2020ave_curve) and was responsible for a net growth of over 20k. As the Social Media Coordinator, I communicated our brand’s story by creating compelling visual elements that were used across our socials, as well as in ad content. I also assisted at all photoshoots and was responsible for photographing and retouching jewelry & accessories, as well as capturing behind-the-scenes content.
I worked closely with the creative director in order to execute a full brand revamp. By shifting our focus from quantity to quality, focusing on lifestyle first and clothing second, we established a more niche and engaged demographic that resonated with the brand’s style and tone.
Prior to taking on the role of social media coordinator, I mainly worked on the backend portion of the company. This consisted of copywriting, counting inventory, maintaining collections, writing blog posts, and creating graphics that were used on the site & in email campaigns.
