At Italic, I strategized, planned, and executed all social media efforts. As the Social Media Manager, I communicated the brand’s story through photo and video elements. By focusing on education and quality, I created compelling content that highlighted Italic’s “luxury for less” mission and maintained the brand’s integrity. On TikTok, I took the “show don’t tell” approach, and utilized UGC in order to build trust and credibility amongst potential new customers.
I also worked closely with the Creative Director and played around with new ways to capture content. By creating imagery that told a story about each product being shot, we were able to establish an entirely new essence to the brand, and create new and compelling imagery that would ultimately be used across all mediums.
