Platform Management
Ongoing social media strategy and management for brands that want a consistent, intentional presence. I work with your existing assets (photo, video, campaign content) and shape them into a platform that actually reflects who you are.
Italic
I owned Italic's full social presence, building content strategy around their "luxury for less" mission and bringing it to life through photo, video, and UGC. On TikTok, I took a show-don't-tell approach to build trust with new customers, and collaborated with the Creative Director to develop a visual identity that ran across all channels.
LEKFIT
I shot and edited all social content for LEKFIT, managed the content calendar, and handled day-to-day posting across platforms. Working directly with the CEO, I kept the brand voice consistent and the feed intentional, driving a 50% increase in engagement over the course of my time there.
Campaign Capture
On-the-ground content capture for launches, events, and one-off moments worth documenting. I come in with a plan, shoot, edit, and hand off assets that are ready to live on social, so nothing gets lost in the chaos of the day.
Soleil x Brûlé, Summer ‘25
Brought on by Kenzie Burke to capture the launch of Soleil, her summer campaign, I traveled to Ojai to concept, shoot, and edit the full asset package. I came in with a plan and left with everything she needed, ready to post, nothing left on the table.
Perelel Advocacy Campaign
I traveled to Washington D.C. to capture a pivotal brand moment. Perelel founder and Mandy Moore visiting the U.S. Capitol to petition for increased funding for women's health. I covered the full day on the ground and turned it into a social moment that matched the weight of what they were doing.